Recover the patients your practice is already missing.
We find the revenue your practice is already losing, tell your team exactly what to recover, and prove what came back. Marketing, websites, and practice intelligence for Australian dental practices, measured the same way we measure our own.
Prefer the evidence first? Read the record →
One practice, one financial year, fully documented. Ask us to walk you through the original reports.
What one year of this approach produced, in our founder's practice.
Measured results
Table 1 · single practice · Melbourne| Metric | FY25 | FY26 | Change |
|---|---|---|---|
| A practice we own, run on the same playbook we sell.New patientsPractice management reporting · indexed, FY25 = 100 | 100 | 305 | +205% |
| Every enquiry here has a source we can name.Enquiries from Google AdsGoogle Ads conversion tracking | not tracked | 221 | tracked |
| Every dollar in is traceable to the dollars back.Return on ad spendGoogle Ads with practice reporting | not tracked | 3.2× | measured |
| Cheaper enquiries are a measurement habit, not a magic trick.Cost per enquiryGoogle Ads · like-for-like campaigns · indexed | 100 | 33 | −67% |
| Google ratingPublic Google reviews, verifiable | not tracked | 5.0 / 122 | public |
Recover missed opportunities. Measure outcomes through to booked patients.
Missed Call Recovery
Diagnose what missed calls may be costing your practice, improve how your front desk follows them up, implement suitable tracking and communications tools, and measure outcomes alongside your patient-acquisition activity.
- Missed-call leakage diagnosis
- Front-desk recovery workflows
- Call-tracking setup
- Communications implementation guidance
- Conservative attribution rules
- Booking-outcome reporting design
Missed Call Revenue Leak Diagnostic
Not sure what missed calls are costing you? Estimate it with conservative assumptions you can change. First visits only, no lifetime-value inflation.
- Takes about two minutes
- No patient data required
- Conservative, editable assumptions
- Findings emailed to you
Works with what you have
Nothing to replace.
We work with your practice exactly as it runs today. No rip-and-replace, no new phone system, no migration project before the first result.
Your PMS stays
We work with Praktika and the systems Australian practices already run, exactly as they are.
Your phones stay
We don't sit on your calls or ask you to change numbers.
Your website can stay too
We build them, and we also work alongside the one you have.
A process you can hold us to.
No retainers that drift, no black boxes. Four stages, each with a commitment you can measure us against.
Diagnose
A free session where we review your website, local search, advertising and booking journey - and show you the numbers from our own practice so you can judge us on evidence.
Written findings you keep, whether or not you hire us.
Build
We build what the diagnosis calls for - a conversion-focused website, campaign structure, tracking, or the IT foundations underneath it all.
Nothing ships without your approval.
Launch
Campaigns and tracking go live together, so from day one every call and form submission traces back to the channel that produced it.
No launch without measurement.
Optimise
Monthly reviews against cost-per-enquiry and booked patients - not impressions. We cut what underperforms and put the budget where the bookings are.
Measured in booked patients, not vanity metrics.
Start at step one, free. Book your diagnosis session →
Or run part of the diagnosis yourself: Missed Call Revenue Leak Diagnostic →
The system behind the record above.
The practice was relying largely on word of mouth, with an underperforming online presence and no structured digital acquisition. New patient growth needed a dependable, measurable channel.
Rebuilt the website with a fast, mobile-first booking journey
Set up and optimised the Google Business Profile for local search
Launched targeted Google Ads (search + lead gen) for the local catchment
Added call tracking and conversion measurement to tie spend to real enquiries
Continuously optimised campaigns to drive cost-per-enquiry down
Same practice, same record shown above - the full report and methodology.
The record so far.
A boutique consultancy built around dental growth and clinical IT.
Every strategy we run was proven on a real dental practice before we offered it to a client, with real numbers measured in Google Ads and practice reporting. That's why practices trust us with their growth.
Built deeply for dental practices
Most agencies spread themselves across every industry. Our growth work is dedicated to dental practices, so we understand the software, the patient journey and the compliance rules that drive bookings and that generic agencies miss.
AHPRA-aware, campaign by campaign
Australian health advertising law bans patient testimonials about clinical treatment and restricts certain claims. A generalist agency can unknowingly create advertising-compliance risk. We build every campaign with those rules in mind.
We measure bookings, not vanity metrics
Likes and impressions don't pay your staff. We track every channel down to booked appointments and return on ad spend, so you always know exactly what your marketing is producing.
One partner for growth and IT
Website, SEO and ads to grow the practice - plus managed IT, cybersecurity and backup to keep it running. One accountable team for the whole technology side of your practice.
“Every strategy on this site ran first in the practice I own, with my own money. You get what survived.”
PracticeStack is run by a dental practice owner, which means the advice answers to the same payroll, the same AHPRA obligations and the same quiet Tuesdays yours does. The record above is that practice; ask and we will walk you through the original reports.
Founder, PracticeStack · dental practice owner, Melbourne
Need help with the technology underneath the practice? We also support selected dental practices with security, backup, phones and clinical systems.
Marketing that brings the right patients through your door.
Common questions.
Questions we hear from practice owners before they engage us.
Still have questions?
Call us during business hours or book a free 30-minute call - no commitment, no sales scripts.
1300 PRACTICEBoth. We recommend the right platform for your needs - fast modern frameworks (like Next.js) for performance and security, or WordPress when you need easy self-editing. Either way the site is built around converting visitors into booked patients, not just looking good.
Two things. First, our marketing work is dedicated to dental practices, so we understand what actually drives bookings - not generic marketing theory. Second, we understand AHPRA advertising rules - for example, you legally cannot use patient testimonials about clinical treatment in health advertising in Australia. A generalist agency can unknowingly create advertising-compliance risk. We build every campaign with those rules in mind.
Paid ads (Google/Meta) can generate enquiries within days. SEO is a longer game - typically 3–6 months to see meaningful ranking movement, building steadily from there. We usually run ads for quick wins while SEO compounds in the background.
Yes. We ran these exact strategies on a real dental practice: new patients grew 205% year on year, with 221 enquiries from Google Ads at roughly a 3.2x return. Every figure comes straight from Google Ads and practice management reporting, and we measure through to booked appointments - real numbers, not just screenshots.
Missed Call Recovery is our core offer: it finds unanswered calls, gives your team a prioritised path to recover the enquiry, and measures which missed opportunities become bookings. It is currently in early access, and the free Missed Call Revenue Leak Diagnostic can estimate what unanswered calls may be costing your practice.
Website projects and marketing retainers are scoped to your practice size and goals. Book a free growth plan and we review your current online presence and give you a clear, no-obligation plan and quote.