Is your marketing spend actually working?
Five numbers, sixty seconds. See how your practice compares to industry ranges on the metrics that decide whether your marketing budget is making money or leaking it. Built by a team that runs a dental practice itself.
How we calculate these ranges
The benchmark bands are indicative ranges, not measured percentiles. They are compiled from three inputs: published international Google Ads benchmark studies (primarily LocaliQ/WordStream's 2025 industry benchmarks for the dental and healthcare categories), dental-specific PPC studies from US and UK markets, and PracticeStack's own verified campaign data from the Australian dental practice owned and run by our founder.
International figures are adjusted for the Australian market rather than used raw, and where our own measured data conflicts with published studies, we weight toward what we can verify. That still makes these bands estimates: Australian-specific published data at this granularity does not yet exist, which is exactly why this tool collects it.
Every submission grows an anonymised Australian dataset. Once it is large enough to be statistically meaningful, these seed ranges will be replaced with real percentiles from Australian practices, and we will publish the update. Your individual figures are never shared or published.
Treat your result as a directional signal, not a verdict. If your numbers sit outside a band, it is a reason to look closer, not proof something is wrong.
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