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The proof: our founder's dental practice.

These are the exact strategies we run for clients, proven first on a dental practice owned by our founder. We rebuilt the website, set up online booking, and ran local SEO and Google Ads. Here is what happened. Every number is real, measured in Google Ads and our practice management reporting.

Victoria, AustraliaReal, verified - our founder's own practice
The results

What changed in six months.

Every figure below is measured from the practice's own reporting - not estimated.

+205%
New patients
FY2025 to FY2026 (244 to 744 new patients)
221
Patient enquiries from ads
in ~6 months of Google Ads
3.2×
Return on ad spend
across the campaign period
+320%
Ad conversions
vs the prior period
−67%
Cost per enquiry
as campaigns were optimised
+88%
New-patient revenue
received, FY2025 to FY2026

Revenue figures shown as percentages. Results are specific to this practice and not a guarantee of future performance for other practices.

01 - The challenge

The practice was relying largely on word of mouth, with an underperforming online presence and no structured digital acquisition. New patient growth needed a dependable, measurable channel.

02 - What we did
  • Rebuilt the website with a fast, mobile-first booking journey
  • Set up and optimised the Google Business Profile for local search
  • Launched targeted Google Ads (search + lead gen) for the local catchment
  • Added call tracking and conversion measurement to tie spend to real enquiries
  • Continuously optimised campaigns to drive cost-per-enquiry down
03 - The result

Over the period, new patients grew from 244 to 744 year on year (+205%), Google Ads generated 221 tracked patient enquiries at roughly a 3.2× return, and cost per enquiry fell about 67% as the campaigns matured. We can't claim marketing caused every new patient - but across this period, with the new site and campaigns running, these are the verified results.

These are the kinds of results we build for the practices we work with - measurable growth tied directly to bookings, not vanity metrics.
- The PracticeStack Team
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