Google Ads

Be the practice patients find when it matters.

When someone searches for a dentist in your suburb - especially in pain - the practices at the top of the page get the call. We run tightly-targeted Google Ads with tracking on every call and form, published pricing, and an account you own. Measured the same way we measure our own practice.

$0 setup · 3-month minimum, then month to month · You own the account

The search results page

This is the page your next patient is looking at right now.

When someone searches for a dentist in your suburb, four things decide who gets the booking. Here's the anatomy - and which part each service wins.

1

Sponsored result - Google Ads

The first thing a patient in pain sees. We write the ad, target only the suburbs you serve, and point it at a landing page built to convert - not your homepage.

2

Tracked phone number - call tracking

The number shown is a tracking number. Every call routes to your front desk as normal, but we know exactly which ad produced it.

3

Map pack - Google Business Profile

Three practices win this box. Reviews, categories, photos and posting cadence decide who - it’s the highest-intent free real estate on the page.

4

Organic result - SEO

Paid ads bring patients this week; ranking here brings them every week without paying per click. This is where the SEO retainer compounds.

Illustrative example only - practice names and numbers shown are generic placeholders, not real businesses or results.

Pricing

Published pricing, capped and in writing.

Management fees are tiered to the ad spend being run. Your ad spend is paid by you, directly to Google, in an account you own - we manage it, we never hold it.

Foundation

$1,500/month + GST
Manages up to $3,000/month in Google ad spend

For practices starting paid search with a focused local campaign.

Start with a free review
Most common

Growth

$2,250/month + GST
Manages up to $8,000/month in Google ad spend

For established practices pushing specific treatments and suburbs harder.

Start with a free review

Performance

$3,000/month + GST
Manages up to $15,000/month in Google ad spend

For high-volume practices where paid search is a primary patient channel.

Start with a free review
Multi-location & beyond. Multi-location groups, or practices spending above $15,000/month, are scoped individually - separate campaigns, tracking and reporting per site.
Request a custom quote →
Comparison of what is included in each Google Ads management tier
What's includedFoundationGrowthPerformance
Managed Google ad spendUp to $3,000/moUp to $8,000/moUp to $15,000/mo
Google Search campaignsIncludedIncludedIncluded
Suburb-level targeting & negative keywordsIncludedIncludedIncluded
Conversion tracking on calls & formsIncludedIncludedIncluded
Treatment-specific campaigns (implants, aligners, emergency)Not includedIncludedIncluded
Remarketing to previous site visitorsNot includedIncludedIncluded
Optimisation review cadenceMonthlyFortnightlyWeekly
Plain-English monthly reportIncludedIncludedIncluded
You own the account, data & conversion historyIncludedIncludedIncluded
The terms, plainly

No fine print worth hiding.

$0 setup on the management package

Campaign build, keyword research, targeting and standard conversion tracking are included at no setup cost with the 3-month minimum. New landing pages, major website changes, advanced tracking rebuilds, call-tracking tools and CRM or practice-software integrations are scoped separately if required.

3-month minimum, then month to month

One month is not enough to build campaigns, gather real search data and optimise honestly. Three months is the shortest window in which paid search can be judged fairly. After that, the engagement runs month to month.

Ad spend is yours, paid directly to Google

Your media budget goes from your card to Google, in your own account, under your control. We manage the spend; we never hold it. You retain ownership of your Google Ads account, campaign data and conversion history - permanently.

GST

All management fees shown exclude GST. Ad spend is billed by Google under its own terms.

Advertising FAQ

The questions practice owners actually ask.

No. The management fee covers our work; your ad spend is paid by you, directly to Google, from your own account. The tiers cap how much monthly spend we actively manage - they are not media budgets we hold.

Get started

Ready to see what your practice could improve first?

Book a free growth strategy session. We review your website, search presence and advertising, and give you a clear plan - with no obligation.

No commitment requiredWritten findings report includedAvailable within 5 business daysNo offshore support - Melbourne based