Put your best treatments in front of the right locals.
Search catches patients who are already looking. Meta creates demand for the treatments people consider over months - implants, aligners, cosmetic work - with creative built inside AHPRA advertising guidance and tracking on every call and form. Measured the same way we measure our own practice.
From $1,000/month + GST · Ad spend paid directly to Meta · Scoped at your growth review
Anatomy of a feed ad that earns its budget.
Your future patients scroll past hundreds of posts a day. Four decisions separate an ad they book from an ad they skip - here's each one, and which part of the service controls it.
Straighter teeth without the brackets. Clear aligner consultations now available in Lilydale - see if they're right for you.
Seen before? People who visited your site and didn't book see a follow-up version of this ad - remarketing does the reminding so your front desk doesn't have to.
Audience - who sees it
Not "everyone within 50km". Targeting is built around your suburbs and the patient profile for the treatment - the people worth paying to reach, and nobody else.
Creative - AHPRA-aware by design
Treatment education, practice and team content, offers framed responsibly. No misleading claims, no unreasonable-expectation imagery - creative that works within the advertising guidance, not around it.
Tracked call to action
The button goes to a page built to convert, with tracking on every call and form - so each enquiry traces back to this exact ad.
Remarketing - the second chance
Most people don’t book on first sight of an ad. Remarketing stays in front of the people who visited your site and didn’t book - often one of the more efficient parts of the account once enough traffic exists.
Illustrative example only - the practice name shown is a generic placeholder, and creative is always built for your practice within AHPRA advertising guidance.
From $1,000 to $2,500 a month, scoped to the campaign.
Meta management runs from $1,000 to $2,500/month + GST depending on campaign scope. Your ad spend is separate, paid by you directly to Meta from your own ad account. Unlike our Google Ads tiers, Meta engagements are scoped individually at the growth review - the right budget depends on which treatments you're promoting and how competitive your catchment is, and we'd rather put an honest number in writing than a one-size tier on a website.
What management includes
- Campaign strategy for demand-driven treatments - implants, aligners, cosmetic
- Audience targeting built around your suburbs and patient profile
- Ad creative direction (static and video formats)
- Remarketing to people who visited your site but didn’t book
- Conversion tracking on calls and form submissions
- Plain-English monthly reporting on cost per enquiry
When Meta makes sense - and when Google should come first.
Meta makes sense when…
- You want more implant, aligner or cosmetic cases - treatments people consider over months
- Your search campaigns are already working and you want a second patient channel
- You have website traffic worth remarketing to
- You're opening or rebranding and need the catchment to know you exist
Google should come first when…
- You mainly need general and emergency patients - people already searching today
- Your marketing budget only stretches to one channel done properly
- Your website isn't converting yet - fix the destination before paying for attention
- You have little site traffic, so remarketing has nothing to work with
Not sure which you are? That's exactly what the free growth review works out - and we'll tell you if Meta isn't the right spend yet.
The questions practice owners actually ask.
It depends what you’re selling. Google Ads catches patients already searching - someone with a toothache. Meta creates demand for treatments people consider over time: implants, aligners, cosmetic work. For emergency and general dentistry, search usually comes first; Meta earns its place when you have a high-value treatment worth putting in front of the right locals. The growth review tells us which applies to you.
No. Management runs from $1,000 to $2,500 a month plus GST depending on scope; your ad spend is separate and paid by you, directly to Meta, from your own ad account.
You need a Facebook Page (ads run without a big organic following), and an Instagram presence helps but isn’t mandatory to start. We set up or tidy the business assets - Business Manager, pixel, ad account - as part of getting campaigns live.
Carefully, and sometimes not at all. AHPRA’s advertising guidance puts real constraints on clinical imagery - consent, context, and nothing that could mislead or create unreasonable expectations. We design creative to work within that: treatment education, practice and team content, and offers framed responsibly. Anyone promising viral before-and-after campaigns in Australian health advertising should worry you.
Same discipline as our Google Ads work: every call and form is tracked to the campaign that produced it, reported monthly in plain English as cost per enquiry. Where your practice shares front-desk or practice-software reporting, we reconcile enquiries through to booked patients.
Meta engagements are scoped individually at the growth review, including term. Like search, one month is mostly setup and learning - we’ll recommend a window that gives the campaigns a fair test, and we’ll put it in writing before you commit.